Locked Art Direction for your YouTube Channel

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Art Direction for your YouTube Channel by Carlos Dordelly

Design and animate a graphic identity for your preference channel audiovisual content

Audiovisual content is the part of branding where the movement and sound come into play so that a brand can express itself as it is. This is based on the work of Carlos Dordelly, graphic designer, art director and motion grapher , co-founder of the Dyne studio.

In this course, Carlos will teach you the key fundamentals of art direction for a good conceptualization and production of the different pieces that make up the graphic packaging of your YouTube channel, television or similar content platform.

You will start by knowing more about the beginnings in the design of Carlos and he will explain to you what his influences have been in the different creative areas.

You will make a brief introduction to the fundamentals of branding and the background of what is known as a graphic packaging for audiovisual media. You will see how the production process of a graphic packaging is and analyze the contact points of a brand. You will see the importance of points such as avatars, header or YouTube thumbnails.

You will acquire a methodology to search and select references for your projects and, through software Pure Ref, manage and classify them in moodboards .

When you have a concept, you must sketch the ideas and pass it to something more tangible. The styleframes or Key Moments will be your allies to begin the design of these pieces.

Then, Carlos will give you some tips to prepare your designs’ vectors in Adobe After Effects as well as edit photos right there, quickly and easily. You will define the base elements of your graphic packaging, such as a logo or color palette and then go on to do the styleframes .

You will learn the fundamentals of animation and analyze the work and development of several graphic packages focused on different sectors. You will see how complexity increases, applying photo integration, use of textures or 3D elements, among others.

Finally you will learn to clean the compositions and create renders and prerenders to generate parts faster. In addition, Carlos will teach you two template methods for more efficient production. You will learn to prepare the file to upload it to YouTube with its final screen and take into account everything necessary for its publication.

What is this course’s project?

In this course, you will create the 2D art direction and animate the different graphic pieces that make up the graphic packaging for your YouTube channel, television or similar content platform.

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