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Description Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search. After taking this course, you’ll be ready to create and study your own keyword list. You’ll understand how to identify patterns and screen out the wrong keyword terms. You’ll also be ready to assess a searcher’s intent from keywords searches and apply tools to see trends and develop analytics. [Hidden Content] [hide][Hidden Content]]

YouTube SEO: How to Create, Rank & Profit From YouTube Video with Christine Maisel — SkillShare — Free download Discover the exact steps you need to take to create and rank your own YouTube videos in both YouTube and Google. Inside this comprehensive YouTube SEO course, we’ll walk step-by-step through the entire process from creating a video, optimizing it, ranking it and using it to generate leads, sales or whatever your goal may be. In the course you can expect: The video creation process (and options for those with no experience) To see different types of videos so you can see how this will work for you Free and premium tools you can help you To hear about your options for outsourcing To see the entire process of optimizing a video (including both before and during the upload process) An alternative way to boost your rankings during the upload process To see the promotion process to boost your rankings You’ll see different types of videos used in the course so you will see how this works for different types of videos. I will challenge you in the course to take action as you go through the course so you are well on the way to ranking your video by the end of the course. [Hidden Content] [hide][Hidden Content]]