Locked Advanced LinkedIn Advertising: LinkedIn Ads Advanced B2B

[itsMe]

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LinkedIn Advertising Course, LinkedIn Ads, LinkedIn Lead Generation, LinkedIn Marketing, Social Media Advertising.

What you'll learn

    LinkedIn Advertising
    B2B Advertising
    B2B Marketing
    LinkedIn Ads
    LinkedIn
    LinkedIn Marketing

Requirements

    You should take my other LinkedIn advertising course first

Description

This B2B LinkedIn advertising course builds on my previous one by showing you how to build more scalable full-funnel campaigns, instead of just focusing on the low-hanging fruit when it comes to lead generation. You will learn how to build an efficient lead generation campaign with the appropriate content. Learn from someone who has been doing LinkedIn advertising since 2011, has worked for companies of varying sizes (including the Fortune 100), and has a top-tier marketing MBA from Philip Kotler's school.

Here are some of the key topics for hands-on LinkedIn advertising:

    Targeting in-market and out-of-market buyers with different approaches

    Awareness marketing

    Frequency, reach, and other metrics such as the price to get people to consume videos

    Bidding strategies to lower your costs

    Video marketing in detail with B2B examples

    Full-funnel demand generation (not just direct-response)

    Sophisticated awareness marketing that segues into lead generation

    Targeting & testing

    Applied B2B marketing strategy considerations

    Monitoring KPIs such as reach and frequency

    Building scalable campaigns

    Using LinkedIn for research

    Spotlight ads, NEW event ads & organic post boosts

    Fixing failed campaigns and diganosing strategic and tactical problems

I provide REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies.

I'll transform you into an advanced B2B LinkedIn advertiser.

I'll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven't hit the right funnel stage.

Learn from a veteran marketing guru with 11 years experience working for tiny startups all the way to up to the Fortune 100. Your instructor has an MBA from the #1 ranked school in the USA for marketing.

B2B Marketing & Business Development

Who this course is for:

    Marketers
    Marketing Consultants
    Entrepeneurs
    Social Media Marketing Managers
    Demand Generation Managers
    B2B Marketing Managers
    Digital Marketers

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