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What you'll learn: Understand what content writing is, and what it is not Discover the two goals all your content must have Why (and how) you must write for a buyer persona Why (and how) you must write for a stage in the buyer journey How to target keywords to make your content more effective How to write for the layout How to optimize your content for search How (and why) to always include a call to action Requirements: Fluency in written English Understanding of common marketing concepts Description: This course is available here as a stand-alone offering, and also as part of a bundled course (Alan Sharpe's B2B Content Writing Masterclass with Coaching).If you want to be successful as a business-to-business content writer, you must master eight essentials. You must understand what content writing is, and what it is not. You must know your two goals. You must write for a buyer persona, write for a stage in the buyer journey, target a keyword, write for the layout, optimize your content for search, and always tell your reader where to go next.If any of this sounds unfamiliar, take this course. You can’t succeed as a B2B content writer until you understand and master these eight content writing fundamentals.Hi, and welcome to my course on the eight B2B content writing essentials. I’m Alan Sharpe, a B2B copywriter and content writer. I wrote my first piece of content way back in 1988, before the internet and before “content writing” was even a thing. In the last three decades I have transitioned from offline to online, from print to digital, and from copy to content. Today, I spend my days crafting B2B content for global brands. I know what they want, what works with today’s B2B buyers, and how to craft content that generates results.If you need to write B2B content that drives traffic, educates readers, generates leads, and moves buyers along a sales pipeline towards a purchase, then this course is for you. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now. Who this course is for: Beginner content writers [Hidden Content] [hide][Hidden Content]]

IBM Sterling B2B Integrator versions 5.2.0.1 5.2.6.3 suffer from a cross site scripting vulnerability. View the full article