itsMe Posted May 12, 2023 Share Posted May 12, 2023 This is the hidden content, please Sign In or Sign Up What You Get: Module 1: Welcome Videos included: Your Success in the Course Your results after this module: This module will set you up for a great start You’ll understand how this course works and how to get the most out of it You’ll meet like-minded people Module 2: Falling in Love with Technical SEO Videos included: Technical SEO vs Content SEO 3 pillars of Technical SEO Your results after this module: You’ll understand the fundamental difference between on-page and technical SEO You’ll get an ultimate framework of 3 pillars of Technical SEO You’ll see what power you have over website’s ranking as a technical SEO Module 3: How Google Works Videos included: What happens before a page can rank: 5 stages you must know Crawling: robots.txt Indexing: meta robots index, noindex Your results after this module: You’ll get a full picture of all the stages a page goes through before it appears in the search results You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing You’ll see unexpected results of my SEO experiment with page indexing Module 4: Controlling Crawling and Indexing of a Website Like a Pro Videos included: How to check if a page is indexed and how to get a page indexed quickly 3 Types of canonical tags and their purpose Why did Google choose a different canonical tag? Using HTTP status codes for the win Redirects and redirect chains (how to use + bad examples) Setting up redirects (via plugins, cPanel and .htaccess) How to use cURL for HTTP Requests How to fix duplicate content issues (common + eCommerce examples) The ultimate guide to handling website pages Sitemap.xml Your results after this module: You’ll understand possible indexing issues and know how to solve them You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags) You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more! You’ll know how to fix duplicate content issues, including eCommerce-specific ones You’ll get an ultimate guide on handling any page on your website Module 5: Internal Linking: the Devil is In the Detail Videos included: URL structure: what works and what doesn’t How to approach URLs with parameters What makes a perfect website structure Everything you need to know about internal linking Actionable ways to improve internal links Internal linking at scale Pagination: how to handle it the right way Your results after this module: You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know) You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward) You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions You’ll learn the answers to the most discussed topic: Buttons vs. Links You’ll get 7 actionable ways to analyze and improve internal links that you can use right now You’ll learn how to set up internal linking at scale You’ll understand how to set up pagination the right way You’ll learn the best ways to use faceted navigation for eCommerce websites Module 6: Page Experience from a Technical Point of View Videos included: SSL, HTTPS and security Mobile-friendliness Valid HTML Page Structure Structured data: important things you need to know The best ways to implement structured data manually and at scale Your results after this module: You’ll understand what Secure Sockets Layer is and how it’s related to SEO You’ll learn unexpected things about mobile-friendliness You’ll understand what valid page structure is and how to make it work for SEO You’ll know what tags should never ever be found in the <head> You’ll get my simple process to implement structured data Module 7: Advanced Page Speed Optimization Videos included: Core Web Vitals: facts and secrets Analyze Core Web Vitals like a pro Advanced page speed optimization How to approach page speed optimization as an SEO How browsers work. Critical rendering path optimization PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman Your results after this module: You’ll understand CVW and the 2 ways they are measured You’ll learn secrets about your Core Web Vitals scores You’ll get all tools you need to properly analyze page speed You’ll learn how to provide meaningful page speed recommendations You’ll understand the right way to approach CWV optimization efficiently You’ll get the ultimate scheme for page speed improvements that will save you time You’ll learn how browsers work and what you can do to optimize critical rendering path Module 8: Javascript SEO Videos included: Google rendering. Client-side rendering vs server-side rendering Source code vs rendered HTML: how to check it the right way JavaScript SEO issues: examples and explanations SEO-friendly JavaScript: best practices Using Screaming Frog for JS debugging 3 steps to debug JavaScript issues and win Debugging a NextJS website + infinite scroll Debugging an eCommerce website Debugging link blocks on a website Debugging a pop-up and content in tabs Bonus video: Lazy Loading debugging on Search Central Live Your results after this module: You will understand how Google renders websites (and why it’s different from how browsers do it) You will learn why JavaScript can be tricky and what SEO issues it can cause You’ll understand the difference between client-side and server-side rendering You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks) You’ll know how to make sure the JavaScript used on a website is SEO-friendly Module 9: Technical SEO Website Audit Videos included: The technical SEO audit checklist How to not get overwhelmed (even if you audit a website with millions of pages) Importance of a manual check (and how not to fall into the rabbit hole) Technical SEO Audit template: putting everything together Your results after this module: You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages) You’ll get an audit template that you can use for your clients Module 10: Prioritizing technical SEO recommendations Videos included: An ultimate framework for prioritizing your technical SEO recommendations Your results after this module: You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time You’ll understand the thing you need to consider to prioritize your recommendations You’ll get an ultimate framework for prioritizing technical SEO issues Bonus sessions from the best guest speakers PageSpeed Optimization from a developer’s perspective Erwin Hofman A web performance consultant, “the page speed guy”. Cool things you’ll learn: The right way to structure the <head> section for SEO and page speed optimization A curious thing about using @import What is the first thing you need to consider when optimizing a website for speed Why field and lab test scores might be very different Caching URLs with parameters What is Interaction to Next Paint and why it might become part of CWV Why delaying all JavaScript loading is not the best approach This is the hidden content, please Sign In or Sign Up This is the hidden content, please Sign In or Sign Up Link to comment Share on other sites More sharing options...
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