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View File The Art of SEO (Theory in Practice) Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness Submitter dEEpEst Submitted 29/05/18 Category Libro Online Password ********
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View File The Basics of Hacking and Penetration Testing: Ethical Hacking and Penetration Testing Made Easy The Basics of Hacking and Penetration Testing, Second Edition, serves as an introduction to the steps required to complete a penetration test or perform an ethical hack from beginning to end. The book teaches students how to properly utilize and interpret the results of the modern-day hacking tools required to complete a penetration test. It provides a simple and clean explanation of how to effectively utilize these tools, along with a four-step methodology for conducting a penetration test or hack, thus equipping students with the know-how required to jump start their careers and gain a better understanding of offensive security. Each chapter contains hands-on examples and exercises that are designed to teach learners how to interpret results and utilize those results in later phases. Tool coverage includes: Backtrack Linux, Google reconnaissance, MetaGooFil, dig, Nmap, Nessus, Metasploit, Fast Track Autopwn, Netcat, and Hacker Defender rootkit. This is complemented by PowerPoint slides for use in class. This book is an ideal resource for security consultants, beginning InfoSec professionals, and students. Each chapter contains hands-on examples and exercises that are designed to teach you how to interpret the results and utilize those results in later phases. Written by an author who works in the field as a Penetration Tester and who teaches Offensive Security, Penetration Testing, and Ethical Hacking, and Exploitation classes at Dakota State University. Utilizes the Kali Linux distribution and focuses on the seminal tools required to complete a penetration test. Submitter dEEpEst Submitted 29/05/18 Category Libro Online Password ********